Views: 12 Author: Site Editor Publish Time: 2019-08-23 Origin: Site
The so-called people rely on clothing, horses rely on the saddle, to be bright and attractive, they need good packaging. Of course, corporate culture and other products also need to rely on packaging, in order to better promote sales. So what is the significance of packaging design?
For enterprises to establish a good brand image
Good product packaging design is often easy to win customers' favor, which can encourage people to buy and use again and again, and in this repeated behavior, deepen the customer's impression of the brand. For the enterprise, paying attention to the brand visual image of the product packaging and maintaining these visually unified elements on the packaging is conducive to establishing a corporate image and shaping the unique personality of the brand. Good product packaging design graphics, pictures and other products, with particular emphasis on the content and form of brand appeal. Designers can express themes based on product positioning graphic design, and fully express the content and nature of the products in the design. In general, the whole process of applying the corporate image recognition system for product color, the brand recognition effect is very obvious for the cultivation of consumer brand recognition.
Stimulate the customer's desire to buy
Whether the packaging can evoke the customer's needs is the standard for judging its quality. The main factors that attract consumers to the most direct attention and purchase are: distinctive color perception, product name, trademark and graphics. The current characteristics of the product on the packaging enhance the emotional effect of the product. Modern promotions often attract and reward consumers through gifts, and samples of wrong products and new products are included in the package, which is an effective means of stimulating and motivating consumers.
Provide complete and easy to understand product descriptions
In general, manufacturers provide product packaging designs to consumers, and manufacturers are committed to providing consumer benefits. Of course, advertising on packaging design is a registered trademark of prominent information and product name as the primary task for product performance, use, composition, quantity, effectiveness, notice, terms and barcode information should also provide adequate words to explain. For goods, packaging design should be combined with specific measures to reward gifts, fully indicating that product packaging is essential, and this should also cause special attention to packaging design.
Centralized display and display of product packaging
In addition to the application functions of the package itself, the appearance of the package design can convey information to the viewer through its display and display with its unique shape and vivid image. Only regular visual stimulation can attract the attention of customers. For a series of packaging design, packaging design, modeling, or expression of form and color graphics must be highly uniform.